IMARC Group’s latest report, entitled “Wheatgrass Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, finds that the global wheatgrass market reached a volume of 3,100 Tons in 2017. Wheatgrass refers to young grass of the wheat plant which is available for human and animal consumption in both powder and juice form. It has a significant amount of vitamin E, magnesium, iron, phosphorus, copper, manganese and zinc. Wheatgrass helps in stimulating metabolism, restoring healthy cells, cleansing colon, purifying blood, and detoxifying the liver. It can be consumed on its own as a drink, or taken in combination with other juices or supplements as a healthy, functional and therapeutical beverage. Apart from its applications in the food, beverage and pharmaceutical industries, wheatgrass products are now being infused in skin care products as a natural green colorant and to treat different skin conditions ranging from chapped lips, acne and eczema to athlete’s foot, haemorrhoids, wounds and psoriasis.
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Global Wheatgrass Market Trends:
Along with its nutritional benefits, wheatgrass consumption has also been known to help in curing numerous health disorders including diabetes, cancer, arthritis, respiratory tract problems, etc. Moreover, due to its anti-oxidant and anti-inflammatory properties as well as the presence of biologically active compounds and minerals, wheatgrass has been useful in treating various clinical conditions such as hemoglobin deficiency. Further, wheatgrass products are widely consumed by physically active consumers and athletes as they provide them with essential nutrition required for enhancing stamina and endurance. Additionally, the manufacturers are extending their research and development activities in order to introduce new wheatgrass product formulations such as capsules and tablets, making them easy and convenient to consume. Looking forward, the market is projected to reach a volume of 4,295 Tons by 2023, expanding at a CAGR of 5.6% during 2018-2023.
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Global Wheatgrass Market Summary:
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