Global Digital Video Content Market Boosted by Rising Popularity of OTT Media Services

March 08 18:10 2019

Global Digital Video Content Market Boosted by Rising Popularity of OTT Media Services
The global digital video content market is growing at a rapid pace. Some of the factors that have contributed to the market growth are easy access to the internet, increasing sales of digital devices, significant growth of social media platforms, and the emergence of advanced technologies.

The latest report by IMARC Group, titled “Digital Video Content Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, finds that the global digital video content market reached a value of US$ XX Billion in 2018. Digital video content refers to videos, movies, TV shows and advertisements which are streamed online. It is a convenient mode of entertainment which provides on-demand services to customers. It can be accessed through devices like mobile phones, laptops and tablets. As over-the-top (OTT) media services such as Amazon Prime Video, Netflix, Hulu and YouTube are gaining popularity among the young generation, they are augmenting the consumption of video content across the globe.

Market Trends:

One of the major factors which are catalyzing the growth of the global digital video content market is the increasing penetration of the internet. In addition to this, due to the expansion of 4G and the emergence of 5G technology, internet speed is improving rapidly. The easy access to broadband and Wi-Fi services, along with the lowered costs of digital devices, has encouraged the users to shift to digital video services for entertainment purposes. Moreover, various TV channels are offering their programs on online streaming services, which has helped online platforms in taking over traditional cable TV. Apart from this, the robust growth of social media platforms has enabled users to share videos online. Further, several companies are making a shift from conventional modes of advertising to video advertisements on social media to capture the attention of the targeted audience. On account of these factors, the market is anticipated to expand at a CAGR of X%, reaching a value of US$ XX Billion by 2024.

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Market Summary:

Market Breakup by Business Model

1. Subscription
2. Advertising
3. Download-To-Own (DTO)
4. Others

Based on the business model, the market has been categorized into advertising, subscription, download-to-own (DTO) and others.

Market Breakup by Type

1. Video-On-Demand (VOD)
2. Online Video

On the basis of the type, the market has been bifurcated into video-on-demand (VOD) and online video content. Amongst these, online video content represents the largest segment.

Market Breakup by Device

1. Laptop
2. PC
3. Mobile
4. Others

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Based on the device type, the market has been segmented into laptops, personal computers, mobiles and others.

Market Breakup by Region

1. North America
2. Europe
3. Asia Pacific
4. Middle East and Africa
5. Latin America

On the geographical front, the market has been segregated into North America, Asia Pacific, Europe, Middle East and Africa, and Latin America. Currently, North America holds the majority of the market share.

Competitive Landscape

The competitive landscape of the market has been analyzed in the report. Some of the key players operating in the market include Google, Facebook, Amazon, Netflix, Hulu LLC, Apple Inc., Twitter, Snap Inc. and Youku.

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