To highlight minimalist aesthetics and the beauty of everyday life, Longqingxiang, a time-honored fashion brand founded in Beijing, presented its 2022 Spring/Summer collection in the Chinese capital on February 26.

The runway show, consisting of two parts,“urban travel” and “modern times”, blends chicness and sophistication.

The color palette of the collection begins with blue shades, together with fabrics in beige, white, green, khaki and gray. Menswear, instead of using shoulder pads, chest interlining and rigid cutting, adds a touch of softness to give the suits a much more casual vibe. Longqingxiang’s womenswear abandons interlining but amplifies the soft flow of the cut via ruffled leaves and side placket.

Custom-made brands in the current fashion market aim to find their identities among ever-changing fads and marketing strategies. 

“Clients who wear custom clothing are now sophisticated and cultured,” the designer of Longqingxiang said. “For them, our clothes are not for one particular occasion. They want to be able to wear these items every day. So this is the New Couture.”

Coming in with over 70 looks in the Spring/Summer collection, Longqingxiang continues to impress fashion shoppers with its unique aesthetics.

Delicate details such as contrast-colored silk cuffs, pleated lower hems and dragon embroidery on tweed appear during the runway show, surprising onlookers.

Longqingxiang proudly holds to its pursuit of skilled craftsmanship, following practices like 27-step figure measuring, 406-step procedures and over 10,000 stitches in 25 days. It reestablishes the bond between clothes and the wearer.

“We adhere to the ‘less is more’ philosophy in our collection. We hope customers can feel relaxed and casual in our clothes. Our strengths lie in our craftsmanship, unique design and rich cultural heritage,” the designer said. 

The global COVID-19 pandemic has accelerated the digitalization of the fashion industry. People are used to viewing fashion news and new arrivals via their cell phones. And customized designs have once again caught the attention of the industry.

The 2022 Spring/Summer collection of Longqingxiang presents a new style for Chinese fashion brands. For instance, a white linen Chinese-style suit comes with a lower stand-up collar to enhance wearability and elegance. Buttons made of natural blue jade and cuffs using contrast-colored silk both echo Chinese aesthetics in consumers’ minds.

“As a designer with Longqingxiang, I hope to integrate custom fashion into everyday life. Fashion is an expression of attitude, not a heartless display,” the designer added.

Combining Eastern wisdom, cultural inspiration and individual expression, Longqingxiang creates works in line with modern people’s dressing concepts while still advancing traditional Chinese culture.

Media Contact
Company Name: Beijing Dadehe Longqingxiang Clothing Co., Ltd
Contact Person: Yi Chen
Email: Send Email
Country: China
Website: http://www.longqingxiang.com/